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Online tracking

The guidance and resources on this page are suitable for businesses who want to track users and their activities online.

Detailed guidance

Consent or pay

Guidance to provide clarity and advice for any organisation currently operating, or considering, a “consent or pay” model in the UK. 

Storage and access technologies

How the Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) and where relevant, data protection law apply when you use technologies that store information, or access information stored, on someone’s device (eg a computer or mobile phone).

Guidance for consumer Internet of Things products and services

This guidance explains how data protection law and the Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) apply when you process personal information in consumer Internet of Things (IoT) products. 

Resources

Taking control: our online tracking strategy

This strategy sets out how we will promote compliance with the law in 2025 to obtain a fairer online tracking ecosystem for people and business.

Further reading