Online tracking
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Due to the Data (Use and Access) Act coming into law on 19 June 2025, this guidance is under review and may be subject to change. The Plans for new and updated guidance page will tell you about which guidance will be updated and when this will happen.
The guidance and resources on this page are suitable for businesses who want to track users and their activities online.
Detailed guidance
Consent or pay
Guidance to provide clarity and advice for any organisation currently operating, or considering, a “consent or pay” model in the UK.
Storage and access technologies
Guidance for consumer Internet of Things products and services
This guidance explains how data protection law and the Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) apply when you process personal information in consumer Internet of Things (IoT) products.
Resources
Taking control: our online tracking strategy
This strategy sets out how we will promote compliance with the law in 2025 to obtain a fairer online tracking ecosystem for people and business.