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Profiling tools for online safety

Contents

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Latest updates - July 2025

30 July 2025 - this guidance was published

Contents

About this guidance

What are profiling tools and what personal information processing do they involve?

How does PECR apply to profiling tools?

How do we demonstrate our compliance with our data protection obligations?

How do we use profiling tools lawfully?

How do we use profiling tools fairly and transparently?

How do we define our purposes for profiling and ensure data minimisation?

How do we ensure the accuracy of personal information in our profiling tools?

How long should we keep personal information for and how do we keep it secure?

What data protection rights do people have?

Does article 22 apply to our use of profiling tools?