The ICO exists to empower you through information.

Ask your question: Innovation advice

Due to the Data (Use and Access) Act coming into law on 19 June 2025, this guidance is under review and may be subject to change. The Plans for new and updated guidance page will tell you about which guidance will be updated and when this will happen.

Before you submit you question please read through the terms and conditions for using the innovation advice service.

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How do you plan on using personal data in a new or innovative way?

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Is this the first time you have used our innovation advice service?

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I have read and agree with the terms and conditions of using the innovation advice service and understand the advice I will receive is not legally binding.