Green Spark Energy Ltd (GSE) was investigated as part of a wider operation set up by the Commissioner to assess and analyse complaint trends in relation to the energy and home improvements sector.

In March 2024, the ICO carried out a search warrant to obtain evidence in relation to GSE and its compliance with PECR. Following an extensive investigation, it was revealed that between May 2023 to May 2024, GSE instigated the transmission of, 9,587,050 communications comprising recorded matter for direct marketing purposes by means of an automated calling system, contrary to regulation 19 of PECR. This resulted in 497 complaints being made to the TPS and the ICO reporting tools.

The recordings used by GSE contained misleading statements to pressure homeowners, including suggesting their existing loft insulation was likely to cause serious health problems. Several of the complainants thought the calls were a ‘scam’ and said the company failed to identify themselves.