How do we ensure the accuracy of personal information?
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Due to the Data (Use and Access) Act coming into law on 19 June 2025, this guidance is under review and may be subject to change. The Plans for new and updated guidance page will tell you about which guidance will be updated and when this will happen.
The accuracy principle in data protection law means you must:
- take all reasonable steps to ensure the personal information you use and generate through your content moderation processes is not incorrect or misleading as to any matter of fact;
- keep the personal information up-to-date, if necessary; and
- consider any challenges from users about the accuracy of the information you’ve gathered through your content moderation.
For example, if you determine that a user has violated your content policies and you record this on their account, you must:
- ensure that this record is accurate;
- keep it up-to-date, where necessary; and
- take reasonable steps to rectify or erase the record without delay, if a user successfully appeals that they have not breached your content policies.
Further reading