The ICO exists to empower you through information.

This guidance discusses consent in detail. Read it if you have detailed questions not answered in the Guide, or if you need a deeper understanding to help you apply consent in practice. DPOs and those with specific data protection responsibilities in larger organisations are likely to find it useful.

If you haven’t yet read consent in brief in the Guide to UK GDPR, you should read that first. It sets out the key points you need to know, along with practical checklists to help you comply.

Contents

Why is consent important?

When is consent appropriate?

What is valid consent?

How should we obtain, record and manage consent?