As the UK’s data protection regulator, the ICO seeks to foster trust in how organisations process personal information. We want to empower people to safely share their information and use the products and services that will drive our economy and our society.

In our ICO25 strategy, we committed to set out our views on emerging technologies to reduce burdens on businesses, support innovation and prevent harms. These technologies advertise significant opportunities to make our lives easier, safer, more comfortable, efficient and fun; they also present a range of risks that may harm people’s privacy and their trust in these technologies, if they are not addressed as the technology develops.