Awdurdod annibynnol y Deyrnas Unedig a sefydlwyd i gynnal hawliau gwybodaeth er budd y cyhoedd, annog cyrff cyhoeddus i fod yn agored a hybu preifatrwydd data i unigolion.

Between 23 August 2019 and 7 April 2020, a confirmed total of 491,995 direct marketing messages were sent by Seafish Importers Limited and received by subscribers. Of those messages, 276,866 were sent between 20 March 2020 and 7 April 2020, during the height of the Covid-19 pandemic, relating to the sale of face masks. These messages contained direct marketing material for which subscribers had not provided valid consent.