Awdurdod annibynnol y Deyrnas Unedig a sefydlwyd i gynnal hawliau gwybodaeth er budd y cyhoedd, annog cyrff cyhoeddus i fod yn agored a hybu preifatrwydd data i unigolion.

LTH Holdings, a telephone marketing company from Cardiff, have been fined £145,000 for making 1.4 million calls selling funeral plans to people who were also registered with the TPS for a year between May 2019 to May 2020. The ICO received 41 complaints. The ICO has online reports that LTH adopted aggressive, coercive, and persuasive methods in its direct marketing, which is concerning given the target audience could be vulnerable people.

The company was also issued with an enforcement notice ordering it to stop marketing until consent had been obtained.